Do you have a website that is ready for mobile business?

• 69% of smartphone users are more likely to buy from companies whose mobile sites or apps help them easily find answers to their questions.
• 61% of smartphone users say they’re more likely to buy from companies whose mobile sites or apps customize information to their location.
• 71 % of smartphone users say they’ve used a store locator to find a store location
• 48% of smartphone users are more likely to buy from companies whose mobile sites or apps provide instructional video content
• 70% of companies say that mobile has urged them to transform their businesses and experiences
• 51 % More than half of smartphone users have discovered a new company or product when conducting a search on their smartphones.
• 82% of smartphone users turn to their devices to help them make a product decision

Not having a mobile friendly site will hurt your business

• 9% of users will stay on a mobile site or app if it doesn’t satisfy their needs (for example, to find information or navigate quickly).
• 40% will be less likely to come back to the mobile site or app
• 28% will be less likely to purchase products from the company in the future.
• 29% of smartphone users will immediately go to another company’s mobile site or app for what they need.

Source: Google:
Micro-Moments: Your Guide to Winning the Shift to Mobile
I-Want-to-Buy Moments: How Mobile Has Reshaped the Purchase Journey
A Mobile Moments Mind-Set: New Research Details the Benefits for Brands

If your website does NOT

look good on devices of all sizes

contain a clear call to action on the Home page

make it easy to navigate to and from your main pages

include your logo, sending clicks to Home page

contain navigation friendly, on-site ads

allow your phone number to be “clicked to call”

then the answer is definitely YES!